Davis says parents need to be vigilant about reading the directions and should always contact their pediatrician or doctor about queries regarding over-the-counter medications. ‘Because small children often have problems with cold-like symptoms, more research is required to test the safety and efficacy of these cough and cold medicines in our littlest sufferers,’ Davis says.. 40 % of parents give young kids cough/cold medicine that they shouldn’t Children will get five to 10 colds each full season, so it’s unsurprising that adults often turn to over-the-counter cough and chilly medicines to relieve their little types’ symptoms. But a new University of Michigan poll implies that many are giving small children medicines that they shouldn’t use.Revenues, when compared to fourth quarter of 2013, offset by a 7.6 percent upsurge in our international business. The reduction in the U.S. Business principally relates to lower revenues from INRatio product sales also to lower pain administration revenues inside our Toxicology business. Net product and services revenue from our health and wellness Information Solutions segment was $34.7 million in the fourth quarter of 2014, in comparison to $30.8 million in the fourth quarter of 2013, reflecting growth in our Alere Home Monitoring patient self-testing services from $25.5 million in the fourth quarter of 2013 to $30.0 million in the fourth quarter of 2014.